HOW TO DO KEYWORD RESEARCH FOR SEO AND RANKING ON GOOGLE
It has come to my notice newbie’s bloggers/writers always ask this question, as the heading suggests “How to do keyword research for SEO and ranking on Google”. You will be fine today after going through this post, I guess you click on this post because you fall among the categories of people asking this question, today I will clarify you all you need to know about keyword research, I will also tell you more on where to place those keywords on your article to rank on search engines and what not to do to tarnish your ranking.
What is keyword research? As the name suggests, keyword research can be defined as the main term an article or site content is talking about which people we do search out on Google, Bing, Yahoo and other top search engines to fetch out results related to various blog or web site content or marketing strategies in general.
The essential purpose of keyword research for SEO and ranking on Google is to enable webmasters or bloggers looks for keyword with high search volume and low competition, so it helps their contents comes out from the crowd which leads to increase of organic traffics were they will get more site visitor/clicks or coverts to more sales especially when their marketing content is well arranged with the right keywords with latent semantic indexing. On this article, I will work you through the various steps to implement keyword research in your site post to enable your contents to appear on search engine result pages (SERPs).
HOW TO DO EFFECTIVE KEYWORD RESEARCH FOR SEO
With no delay let’s dive into the deal of the day, below are the ways on how to rank for a specific keyword on search engines;
STEP 1: COME UP WITH A LIST OF TOPICS OR NICHE YOU CAN WRITE MORE ABOUT;
If you are planning about setting up a new blog site or an existing blogger which need more articles to develop your site, make sure you get the list of topics you can write more about in your site niche. You will have to come up with about 7-10 topics you think is relevant to your niche or business, next is to use those topics to help come up with some specific keywords in the long-way.
If you are an existing blogger, those are the topic you frequently blog about in your niche or they are the topics that come up the most in sale conversations on marketing strategies.
STEP 2: GET THE PERFECT KEYWORD FOR YOUR NICHE
Since you now have the list of topics for your niche or business, then your next step is to do keyword research for the particle topic to know the high search volume with low competition/KD, you need some tools which I will explain later on this guide. You also have to be mentally smart, think of some words your targeted audience search for, that you do want your business or content to get found on search engine result pages (SERPs). Put your shoes in your targeted audience, customers or buyers, use the keyword you think they will search on to find about your blog or business on Search engines.
STEP 3: GET TO KNOW THE SEARCH VOLUME, KEYWORD DIFFICULTY (KD) AND CPC OF YOUR IDEAL KEYWORDS
To do just as the heading suggest “Get to know the search volume, KD and CPC,” you need some tool or resources to find out the amount of searches of your keywords, kD and CPC so you will know exactly the best keyword for your niche to rank, let me emphasize more on this for newbie’s blogger, I suggest you target keywords of at most 1-25% of keyword difficulty (KD) with not up to $1.0 CPC, If the keyword has up to 10,000 searches with 50KD and $1 CPC don’t waste your time except you have a better alternative to drive traffic to that post. These are the recommended tools for keyword research to enable you to research specific keywords that rank;
- Ahrefs ($7 for 1 week Trier)
- SEMRush (Some features are limited in free Trier)
- KWFinder (free but users are limited to 5 times in 24hours unless you upgrade to paid plan)
- KeywordTool.io (free to use always but some features are excluded)
- Adwords Keyword Planner (always free to use)
If from your research as a starter your keywords don’t meet the conditions explain earlier, then you have to try other relative words alternatively get Google related search term, to do this navigate to google.com insert your related keywords to your niche you think people will use to find you on Google search bar, load it, from the search engine result pages, you will see related searches or what people also ask related to your topic under your search result page, save those keyword and try check their search volume or KD to see if its suitable, you can also use those related phrases for SERP for latent semantic indexing (related keyword phrases, for example, let’s use spark 2 review as an illustration; Keywords; what is the price for Tecno spark 2 in Nigeria, related phrase keyword; Tecno spark 2 prices in Nigeria, how much is spark 2 here in Nigeria). Using spark 2 as an illustration for keyword research, see images on from mobile below on Search engine result pages, which contain the examples of related keyword people do often search for.
STEP 4: GET YOUR ARTICLE READY FOR PUBLISHING
On this very spot I will show you how to place and format your keywords, so your keyword research for SEO will be ranking on Google.
Since you now have the appropriate keywords with high search volume and less competition for your topic, the next is to compose your article, try to tweak your keywords on the range of 3-5 times in the article body, with around 5 related phrases or keywords for latent semantic indexing (LSI) to
help the search engine understand what the content of your page is about.
Add the keyword in your H1 tag (must be your first heading for title), add to search description for blogger CSS users while WordPress is to add to meta description, add to the body of your content for 3-5 times depends on how lengthy is your article, don’t drop it ones and expect it to work like a magic neither you should drop it all over your article instead of using LSI & your keyword synonyms, add to your post permalink, add to your image alt text.
Note: keyword Density should be around 0.6% to 1% to get the right density of your specific keyword you have to do this mathematically (number of times keyword appears ÷ number of words in your article) x 100 i.e. An articles contain 1000 words with 6 keywords repeated, so to get keyword density we have to state it mathematically as (6 ÷ 1000) X 100 = 0.6, finally keyword density is = 0.6%. Ones you get this all done on how to rank for a specific keyword, and then published your post to go live.
SUMMARY – HOW TO DO KEYWORD RESEARCH FOR SEO
Below is the summary of how to find the best keyword for your niche to rank on search engine pages;
– Get the list of ideal topics or niche you can write much about
– Format your article with your keywords, insert keywords to the followings: page’s heading (60 characters max), Meta or search description (max 120 characters), permalink, article body with the related phrase for latent semantic indexing, image alt text, and tags.
– Remember to use keyword synonyms while preparing your post
– Check and confirm if your keyword density within 0.6% to 1.0%, to check, it is stated mathematically as (number of times keyword appears divided by number of words in your article) x 100
– Publish your post to go live.
CHECKLIST ON HOW TO RANK FOR A SPECIFIC KEYWORD
– Make sure your keyword is well researched with fewer competitions and high volume search
– Write lengthy keywords like 2000 words and add the keywords round your content as explained earlier in this article. In addition blog with a lengthy article of about 1500 to 2000 words post appear on first and second pages on Google search result
– Use synonyms in your post
– Use latent semantic indexing (LSI)
– Interlink or link back to other pages with SEO friendly anchor text
– use images regularly for your contents and make sure you add descriptive alt tags and filenames to your pages
– Use long tail keyword, ie instead of focusing on spark 2, you can use more long tail keyword to promote your affiliate link by using Tecno spark 2 species or how much is Tecno spark 2. e.t.c.
4 THINGS YOU SHOULD NEVER DO TO KILL YOUR POST RANKING
Never in any reason should your site contents contain grammatical errors or incorrectly spelled words. Your site will suffer for organic traffic if it contains lots of typos. So, in this case, I would advise you to get a free tool called Grammarly. Download Grammarly software or app for the detection and correction of all typos or grammatical errors in a sentence or phrase, it is available for windows, MAC and Android phone users.
NEVER LINKING TO EXISTING POST
If you have this habit of not inter-linking your blog pots, you better amend to inter-link old post. Inter-linking pages or post is an added advantage to search engine traffic and also bombarded site visitor with more of your content if posts are interlinked.
PLAGIARIZING OTHER BLOG CONTENTS
Some bloggers find it challenging to create content and getting more contents is essential for the development of a blog, because the more you blog the more your traffic or site visitors. That is where the temptation to copy other bloggers existing post comes in. but sorry, plagiarizing is the fastest way to your ruin your blog post and your reputation; definitely, your blog site will suffer for organic traffic.
LASTLY BLOGGING ABOUT AN ARTICLE NOBODY CARES ABOUT
Blogging about outdated kinds of stuff or what people don’t care about is like not blogging at all. Because nobody will navigate to Google to search for what is not useful, so the post dies there in the blog or website .
Congratulations, here you get it! How to do keyword research for SEO and ranking on Google, Feel free to drop your questions and suggestions in the comment area or do you have other ways of doing this, let me know on the comment session below and i will try to reply as soon as possible.
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